Every 1st Friday of the month
Reus became the second largest city in Catalonia in the 18th and 19th centuries due to its industrial and commercial activity, based on liquors, spirits and vermouths, the textile industry and its proximity trade. Its elegant streets and modernist buildings of the nineteenth-century bourgeoisie are proof of that glorious time.
Its numerous and attractive shops have positioned the town as the commercial capital of the province of Tarragona. Examples of the importance of its traditional commercial activity are the various historical and centenarian shops that are still persevered.
With this tour we will learn about the modern history of Reus, linked to these economic activities, trade and vermouth, as well as the history of its oldest shops: their decoration, their protagonists, their anecdotes and curiosities. We will discover small museums of everyday life and the vitality of one of the most beautiful cities in Catalonia.
The tour begins in the Plaça del Mercadal, the site of the old market since medieval times. We will visit 7 historical shops of different kinds, including a wine cellar and a grocery store where we will go in depth into the culture and history of the Vermouth of Reus, a product we will also taste.